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Price placebos are weaker than we thought
High prices increase expectations, but not how we actually perceive the product’s quality once we try it.
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Thomas McKinlay
How one-click buy buttons boost sales
One-click buying increased spending by 28% and items sold by 36%. Product returns stayed stable.
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Thomas McKinlay
Boost conversions with more white space
Ad clicks were 3x higher when items were placed close together in the center, with plenty of white space around the edges
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Thomas McKinlay
Slow motion = luxury
Slow motion videos make your product or brand feel more luxurious. In experiments it boosted clicks +18%, acceptable price +11%, and sales +22%.
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Thomas McKinlay
The shopping cart that boosts sales 33%
People spent 33% more when using wheelbarrow-style ring handle shopping carts (vs traditional horizontal handle carts).
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Thomas McKinlay
The optimal follower size for engagement
Medium size influencers (100K-500K followers) are the most effective in creating engagement, vs larger or smaller influencers.
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Thomas McKinlay
Sustainable products have higher revenue
Products with sustainability claims (e.g. carbon-neutral production, recyclable packaging, organic) have up to 6.4% higher revenues than those without.
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Thomas McKinlay
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