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Science-based messaging doesn’t work well for products bought for fun and pleasure - it can make people 30% less likely to choose your product
Thomas McKinlay
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To increase the effectiveness of a .99 pricing strategy by up to 10% (e.g. using $1.99 vs. $2.00), mention the original price on the price tag
Thomas McKinlay
Recommend pairings of two different products to seem like an expert (e.g. a rug to match a sofa). In experiments, that increased ad clicks by 21%
Thomas McKinlay
Keep your content simple, snappy, and exciting. Research found that people are 25% more likely to read until the end.
Thomas McKinlay
Earning a coupon by doing an activity with friends makes people up to 21% more likely to buy from you using the coupon.
Thomas McKinlay
People are willing to pay up to 49% more when you describe a product in quantities they intuitively understand (e.g. 6 pieces, not 0.5 ounces).
Thomas McKinlay
To cut product returns up to 50%, frame a promotion as a free gift (Buy X and get Y for free), not a bundle (Buy X and Y at a special price).
Thomas McKinlay
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Photos of people holding your product boost intentions to buy (+70% on Instagram). Selfies with your product increase engagement and reach (+49% on…
Thomas McKinlay
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