Ariyh
Very big discounts (60% off or more) reduced sales on Groupon instead of increasing them. Avoid heavy discounts when it’s difficult to verify your product’s quality before buying it.
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Exceptionally strong warranties (e.g. 10 year warranty for a sweater) are a powerful way to signal high quality for unfamiliar brands and boost purchase…
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The space-to-product ratio effect: use more empty space between products on display to increase their perceived value and beauty. In one of the…
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If your product is hedonic (e.g. fashion, high-end electronics), promoted posts from small influencers (10k to 100k followers) drive more sales than…
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Large referral rewards (e.g. Get $50 if you invite a friend) boost the referral rate (+750% in one experiment) but lower the average profitability of…
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Frame a product as the ‘free gift’ in a bundle instead of the main product (e.g. “Buy softener and get Ariel detergent [primary product] free”). Sales…
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If your brand is prestigious, place products far from the customer or model in an ad. If your brand is mainstream, position them close.
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After a service failure, use appreciation (“Thank you for your patience”) instead of an apology (“Sorry to keep you waiting”) to improve satisfaction…
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Ariyh


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