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In experiments, people were up to 85% more likely to recommend and 32% more likely to buy a company’s products after a tour. Tours must be educational and enjoyable.
Thomas McKinlay
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NewTopCommunity
Choose influencers that post original content with average frequency. Brief them to not be overly positive in their posts, clearly mention your product…
Thomas McKinlay
9
Money rewards hurt the social motivation of recommending a product, unless they’re for a strong brand. Non money rewards (e.g. a small gift) give better…
Thomas McKinlay
8
Horizontal product displays on websites make people choose higher quality, more expensive products. Vertical displays encourage choice of cheaper…
Thomas McKinlay
12
Highly differentiated startups raise 117% more early-stage funding and are more likely to succeed in the long-term, although they take more time to take…
Thomas McKinlay
17
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Including the receiver’s name in an email subject line increases their attention. Open rates increased 6-23%, clicks by 7-32% and unsubscribes fell…
Thomas McKinlay
16
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Small brands should use ad creatives that are similar to those of larger competitors and consistently repeat them. Large brands should change up their…
Thomas McKinlay
16
Free returns aren’t profitable in the short-term, but they are the cost of doing business if you want customers to buy from you again.
Thomas McKinlay
17
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