Make both customers and workers feel that there is a person on the other side of the transaction. You’ll increase satisfaction, sales, and product quality.
Marketers confuse their personal preferences with customer preferences (e.g. I like this feature, so will my customers). Actively fighting it can remov…
Thomas McKinlay
When people struggle with a difficult task, using a brand can help them perform better. For example, people who drank water from a Gatorade cup exercis…
Thomas McKinlay
UPPERCASE brand names feel more premium, and people looking for high-end products are more likely to buy them. Mixed or lowercase names feel more mains…
Thomas McKinlay
Sales of a chicken noodle soup increased 21.1% when people were shown the costs of making it. The effect works for most products.
Thomas McKinlay
Use a subjective tone and don’t overwhelm with information. Ideal length is 10min or longer and published during non-business hours.
Thomas McKinlay
Color saturation can change how much we like a product (e.g. if larger is better), how much we’d pay for it (18.5% more for a suitcase, in an experimen…
Thomas McKinlay
Marketers help startups and small businesses grow mostly by establishing a premium product offering that differentiates them from competitors.
Thomas McKinlay
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