Virtual influencers make your brand stand out and make your products seem more innovative.
Shine a reflection of light on your product. In experiments, people rated products up to 23% more attractive and were 32% more likely to say they would…
Don’t display your product alone. Show it alongside copies of itself. People will perceive it as more effective, both when deciding to buy it and when…
When presenting a product, don’t add comments such as “it usually looks nicer”, “it looks even better when…”. They backfire. For example, people were…
These are my 3 favorite science based marketing insights from this year. Ariyh will be back on January 10th 2023!
Use structured designs (e.g. straight lines) to be perceived as effective and reliable. Use unstructured designs (e.g. incomplete shapes) to be…
People believe products from small companies are higher quality. The exception is high-tech products, people prefer those from large companies.
Many other people on social media observe how you respond to a rude complaint. Answer with humor and they will become more likely to buy from you.
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