• Ariyh
  • Posts
  • (Mildly) surprising copy converts better

(Mildly) surprising copy converts better

Use this surprise-level calculator to test your copy. The optimal level of surprise boosted ad CTRs by up to 127.5%.

Topics: Messaging & Copy | Ads | Website/App | Social Media
For: B2C
Research date: January 2023

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events