Founder of Ariyh | Turning the latest scientific research into practical insights | Ex-Googler
People are up to 17.6% more likely to say they will buy when you explain how your AI made a recommendation (e.g. “Because 500 other people in your neighborhood are going to this concert”)
Science-based insights to increase website landing page conversions for a service by a shoe repair company.
People are up to 13.4% more likely to prefer a plural brand name (e.g. Snickers), vs a singular one (e.g. Snicker) for a mainstream product.
Curved CTA buttons received 17% to 55% higher clicks (CTR) than buttons with sharp angles
Science-based insights to increase early ticket sales (vs last-minute registrations) for business events
People were 26% less likely to buy a product again when they recommended it to a friend but that friend didn’t buy it.
Up to 24% more people prefer a smart product (e.g. fitness tracker) that uses adaptive AI algorithms (vs. a product that doesn’t), but not when the product is simple (e.g. electric toothbrush).
Science-based insights to improve a customer reactivation campaign for an online team-building activity
Overexcited language (e.g. “LOVE THIS!”) increases engagement for micro-influencers by 38% but reduces it for macro-influencers by 31%.
Good reviews outweigh an expert’s recommendation (e.g. a doctor) for easily judged services (e.g. restaurant). The opposite happens for hard-to-judge ones (e.g. accountant).
