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Show products by benefits, not features

People picked up to 57.5% more items when products were showcased by the benefits they provide (e.g. healthy diet) compared to their features (e.g. orange flavor)

Author

Thomas McKinlay
June 25, 2024

Topics: Ecommerce | Retail Store
For: B2C. Can be tested for B2B 
Research date: February 2024
Universities: Durham University, University of Neuchâtel, University of Lausanne

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