• Ariyh
  • Posts
  • When referrals backfire

When referrals backfire

People were 26% less likely to buy a product again when they recommended it to a friend but that friend didn’t buy it.

Topics: Referrals
For: B2C
Research date: December 2023
Universities: Oregon State University, Western University & Ivey Business School. Western University

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events