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When ‘AI-powered’ makes products better, or not

Up to 24% more people prefer a smart product (e.g. fitness tracker) that uses adaptive AI algorithms (vs. a product that doesn’t), but not when the product is simple (e.g. electric toothbrush).

Topics: Product
For: B2C. Can be tested for B2B 
Research date: November 2023
Universities: WU, University of Lucerne, University of St. Gallen, and Columbia University

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