• Ariyh
  • Posts
  • When influencer overexcitement backfires

When influencer overexcitement backfires

Overexcited language (e.g. “LOVE THIS!”) increases engagement for micro-influencers by 38% but reduces it for macro-influencers by 31%.

Author

Thomas McKinlay
March 19, 2024

Topics: Social Media
For: B2C
Research date: October 2023
Universities: LUISS Guido Carli University

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events