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Explain your AI recommendations
People are up to 17.6% more likely to say they will buy when you explain how your AI made a recommendation (e.g. “Because 500 other people in your neighborhood are going to this concert”)
Thomas McKinlay
April 23, 2024
Topics: Website/App | Ecommerce
For: B2C. Can be tested for B2B.
Research date: December 2023
Universities: Chongqing Normal University & Shanghai University of Finance and Economics
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