• Ariyh
  • Posts
  • Explain your AI recommendations

Explain your AI recommendations

People are up to 17.6% more likely to say they will buy when you explain how your AI made a recommendation (e.g. “Because 500 other people in your neighborhood are going to this concert”)

Topics: Website/App | Ecommerce
For: B2C. Can be tested for B2B.
Research date: December 2023
Universities: Chongqing Normal University & Shanghai University of Finance and Economics

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events