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Many other people on social media observe how you respond to a rude complaint. Answer with humor and they will become more likely to buy from you.
Thomas McKinlay
1
Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Thomas McKinlay
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Create curiosity, then answer it. People will feel happier. The positive effect trickles down to you and your message, making people more likely to buy…
Thomas McKinlay
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Your company page’s follower count is pointless if your content doesn’t reach them. Organic content doesn't, so you need to pay to boost it. In an…
Thomas McKinlay
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Scientists gave free espressos (vs decaf coffee) to people entering stores. Customers bought ~30% more items and spent ~50% more, mainly on hedonic…
Thomas McKinlay
10
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Strategically position graspable objects in your creatives. People will feel a sense of ownership of your product, and will be more likely to buy it.
Thomas McKinlay
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Second person pronouns (e.g. you, your, you’ll) make readers feel more involved. People will be more likely to engage with you and feel more positive…
Thomas McKinlay
16
In a large-scale experiment, 7-day long free trials (vs 30 days) led to 5.6% higher conversions, 6.4% better retention, and 7.9% higher revenue.
Thomas McKinlay
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Metaphors make people process ads more deeply - and made them 24% more likely to remember ads one week later. Use metaphors related to your brand.
Thomas McKinlay
16
Boost conversions to your paid product 16.2% to 22.6% by strategically introducing an alternative paid option.
Thomas McKinlay
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Describe the restriction first (spend £100) and then the offer (get $20 off). The promotion will feel like a reward rather than a restriction, and sell…
Thomas McKinlay
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Asking people to “Gift” rather than “Donate” to charities increased the chances they did by up to 68.8% and increased the amount given by between 22.9…
Thomas McKinlay
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