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Clever humor boosts your brand
Clever and witty humor increases feelings of brand warmth and competence, and makes people more likely to engage with you. Generic humor doesn’t work.
Thomas McKinlay
May 24
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Clever humor boosts your brand
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When 1¢ sells more than free
Promotions that offer an extra upgrade (e.g. a bigger size, an additional product) sell more if people need to pay a small amount for the upgrade (e.g…
Thomas McKinlay
May 17
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When 1¢ sells more than free
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Paid memberships increase sales of your products
A paid subscription that gives special benefits to members (e.g. Amazon Prime’s free shipping) increased spending at a retailer by more than 3x…
Thomas McKinlay
May 10
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Paid memberships increase sales of your products
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Cats and dogs increase sales
Dogs make people more attracted to products focused on gains (e.g. fun experiences, risky gambles, meeting new people). Cats increase sales of products…
Thomas McKinlay
May 3
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Cats and dogs increase sales
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People watch high energy ads more
An analysis of views of 27,000 TV ads from 3,200 brands found a strong correlation between ad energy and the probability of viewing it.
Thomas McKinlay
Apr 26
5
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People watch high energy ads more
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Reply to all reviews
When hotels started to consistently respond to reviews on TripAdvisor, they received 12% more reviews and their star ratings increased 0.12.
Thomas McKinlay
Apr 19
7
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Reply to all reviews
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Privacy guarantees can reduce sales
Privacy policy notices hurt trust - instead of increasing it - when they are excessively formal and legal-sounding. Lower trust reduces sales.
Thomas McKinlay
Apr 12
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Privacy guarantees can reduce sales
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Ariyh’s Pricing Playbook 📘 (+ When to use 0.99 prices)
It’s the day! Ariyh’s Science-based Playbook of Pricing & Promotions is here. Today’s insight is a special extract from the Playbook: When to use…
Thomas McKinlay
Apr 5
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Ariyh’s Pricing Playbook 📘 (+ When to use 0.99 prices)
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Unintentional offers are more attractive
People are more attracted to offers that seem to be given to them by mistake. Business news fans were 149% more likely to take an offer for The…
Thomas McKinlay
Mar 29
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Unintentional offers are more attractive
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Show a hand touching your product
Product attitudes and sales increase when you show a hand touching your product from the viewer’s point of view (e.g. photo of a hand holding a coffee…
Thomas McKinlay
Mar 22
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Show a hand touching your product
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Clickbait doesn’t work
People feel manipulated by clickbait headlines, so they like the content less and are 31.2% - 48% less likely to share it.
Thomas McKinlay
Mar 15
7
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Clickbait doesn’t work
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4.3 stars sells more than 4.9 stars
Extremely high average product ratings, between 4.5 and 5 stars, make people skeptical and generate lower sales than ratings between 4 and 4.5 stars.
Thomas McKinlay
Mar 8
8
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4.3 stars sells more than 4.9 stars
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