Amazon keeps changing people’s expectations, and it’s not all about free fast shipping anymore. Shoppers are now most dissatisfied with the return and …
Customers abandon products in their online shopping carts all the time. Wait 1-3 days to remind them and boost sales. If you remind them too early your…
To increase signups of early users to a new platform (by ~20% in one experiment), tell them about your expected future growth (e.g. "we expect 10,000 p…
To be most persuasive, use 3 positive claims at once in your message (e.g. ad, presentation). They are sufficient to show a pattern, but not enough to …
Giving sales team incentives based on activity targets (e.g. calls made, demos given) - and not only commissions on sales results - boosted sales by 6-…
High-quality free samples boost demand and allow you to increase prices and revenue (by 7.7% in this analysis). Make sure to limit their usage, or thei…
Sales were up to 84% higher on a UK retailer’s website when the first review showed had five stars (vs one star), independent of the product’s average …
People overvalue their own creations. In an experiment, people liked an IKEA storage box 52% more and were willing to pay 63% more when they assembled …
When offering a discounted price (e.g. $16.75), keep the price ending consistent with the original price (e.g. $26.75, not $26.99). The discount will w…
If a product is priced at above $100, use an ‘amount off’ discount (e.g. $20 off). If it’s priced at below $100 use a ‘percentage off’ (e.g. 20% off). …
People are more likely to choose a product (+13% in an experiment) and willing to pay more (+21%) when it’s labeled as crowdfunded.
Firms with a CMO in 2000-2011 performed 15% better financially.