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Write discounted prices on the right

Show a discounted price to the right of the original. In experiments, people perceived the discount as bigger and were up to 49% more likely to say they would buy.

Author

Thomas McKinlay
August 06, 2024

Topics: Promotions | Pricing
For: B2C. Can be tested for B2B 
Research date: July 2013
Universities: Wayne State University, Indiana State University, University of South Carolina, University of Miami

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