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Why freemium works

Why freemium works

47.4% more people signed up for a basic plan when it was free (vs. $1). They overvalue free and were more tolerant of ads and worse service.

Thomas McKinlay
July 30, 2024

Topics: Pricing | SaaS
For: B2C. Can be tested for B2B
Research date: January 2018
Universities: University of Passau, Arizona State University

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