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When to use rounded fonts

People preferred a fun or pleasurable product (e.g. a mobile game) up to 26% more when its ads or packaging used a curved (vs sharp-edged) font.

Author

Thomas McKinlay
May 07, 2024

Topics: Ads | Messaging & Copy | Ecommerce
For: B2C. Can be tested for B2B
Research date: November 2019
Universities: Zhejiang University

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