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When to use direct mail vs email marketing

Use direct mail (e.g. physical letters) for customer acquisition, then email for retention. This strategy lifted revenue by up to 13.5%.

Topics: Ads | Brand & Strategy
For: B2C, B2B Friendly
Research date: August 2023
Universities: IESE Business School, Questrom School of Business, Boston University, Imperial College Business School & Northeastern University

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