- Ariyh
- Posts
- Use smile-like lines in your designs
Use smile-like lines in your designs
Curved lines in your logo and branding can increase purchase intentions by up to 31% because they remind people of a smile.
Topics: Brand & Strategy | Product
For: B2C. Can be tested for B2B
Research date: July 2015
Universities: University of Oxford, Giessen University, University of Rochester, Universidad de La Sabana
![](https://media.beehiiv.com/cdn-cgi/image/format=auto,onerror=redirect/uploads/publication/logo/d7c83b78-7f5a-4768-a6de-01ec0ce561e6/thumb_ARIYH_icon_RGB_transparent.png)
Subscribe to Ariyh Pro to read the rest.
Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In
A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events