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Make an ounce worth more than an ounce

People are willing to pay up to 49% more when you describe a product in quantities they intuitively understand (e.g. 6 pieces, not 0.5 ounces)

Author

Thomas McKinlay
February 21, 2023

Topics: Product | Brand & Strategy | Pricing
For: B2C, B2B Friendly
Research date: March 2022

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