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‘Top Rated’ sells better than ‘Best Seller’
People in interdependent cultures (e.g. South America, Asia) are willing to pay up to 28% more for products labeled as ‘Top Rated’ (vs ‘Best Seller’)
Thomas McKinlay
January 30, 2024
Channels: Messaging & Copy | Ecommerce
For: B2C. Can be tested for B2B
Research date: November 2023
Universities: University of Louisville College of Business & Gies College of Business, University of Illinois Urbana-Champaign.
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