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Show what your product smells like
Showing a picture of the product’s scent (e.g. what flower it smells like) increased up to 13.6% how much people liked an ad.
Thomas McKinlay
June 11, 2024
Topics: Ads | Product
For: B2C. Can be tested for B2B
Research date: February 2024
Universities: Carnegie Mellon University Qatar and City University of London
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