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How to design your brand to feel safe, or exciting

Use structured designs (e.g. straight lines) to be perceived as effective and reliable. Use unstructured designs (e.g. incomplete shapes) to be perceived as fun and exciting.

Author

Thomas McKinlay
December 13, 2022

Topics: Brand & Strategy | Product | Ads | Social media | Website/App
For: B2C, B2B
Research date: November 2022

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