- Ariyh
- Posts
- Red is exciting, blue is competent
Red is exciting, blue is competent
Choose your brand colors based on how you want to be perceived. For example, red is exciting, blue is competent, and black is sophisticated.
Topics: Brand & Strategy
For: B2C. Can be tested for B2B
Research date: Jan 2011
Universities: Northern Illinois University, University of Massachusetts Amherst
![](https://media.beehiiv.com/cdn-cgi/image/format=auto,onerror=redirect/uploads/publication/logo/d7c83b78-7f5a-4768-a6de-01ec0ce561e6/thumb_ARIYH_icon_RGB_transparent.png)
Subscribe to Ariyh Pro to read the rest.
Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In
A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events