• Ariyh
  • Posts
  • Discounts work better for “guilty pleasures”

Discounts work better for “guilty pleasures”

Discounts are up to 2.4x more effective for products bought for fun or pleasure (e.g. fashion, chocolate) because those purchases are harder to justify.

Author

Thomas McKinlay
May 21, 2024

Topics: Promotions
For: B2C
Research date: May 2016
Universities: Columbia University, Tsinghua University

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events