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Ask for something in return for your free offer

Requiring something small in return (e.g. fill out a survey, watch an ad), does not hurt demand for free products or offers - it might even increase it.

Author

Thomas McKinlay
August 20, 2024

Topics: Promotions | Pricing
For: B2C. Can be tested for B2B 
Research date: December 2018
Universities: New York University

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