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Virtual influencers make your brand stand out and make your products seem more innovative.
Thomas McKinlay
Shine a reflection of light on your product. In experiments, people rated products up to 23% more attractive and were 32% more likely to say they would…
Thomas McKinlay
Don’t display your product alone. Show it alongside copies of itself. People will perceive it as more effective, both when deciding to buy it and when…
Thomas McKinlay
When presenting a product, don’t add comments such as “it usually looks nicer”, “it looks even better when…”. They backfire. For example, people were…
Thomas McKinlay

December 2022

These are my 3 favorite science based marketing insights from this year. Ariyh will be back on January 10th 2023!
Thomas McKinlay
Use structured designs (e.g. straight lines) to be perceived as effective and reliable. Use unstructured designs (e.g. incomplete shapes) to be…
Thomas McKinlay
People believe products from small companies are higher quality. The exception is high-tech products, people prefer those from large companies.
Thomas McKinlay

November 2022

Many other people on social media observe how you respond to a rude complaint. Answer with humor and they will become more likely to buy from you.
Thomas McKinlay
Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Thomas McKinlay
Create curiosity, then answer it. People will feel happier. The positive effect trickles down to you and your message, making people more likely to buy…
Thomas McKinlay
2
Your company page’s follower count is pointless if your content doesn’t reach them. Organic content doesn't, so you need to pay to boost it. In an…
Thomas McKinlay
4
Scientists gave free espressos (vs decaf coffee) to people entering stores. Customers bought ~30% more items and spent ~50% more, mainly on hedonic…
Thomas McKinlay
1
© 2023 Thomas McKinlay
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