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Metaphors make people process ads more deeply - and made them 24% more likely to remember ads one week later. Use metaphors related to your brand.
Thomas McKinlay
13
Boost conversions to your paid product 16.2% to 22.6% by strategically introducing an alternative paid option.
Thomas McKinlay
12
Describe the restriction first (spend £100) and then the offer (get $20 off). The promotion will feel like a reward rather than a restriction, and sell…
Thomas McKinlay
14
Asking people to “Gift” rather than “Donate” to charities increased the chances they did by up to 68.8% and increased the amount given by between 22.9…
Thomas McKinlay
15
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they…
Thomas McKinlay
19
4
Negations (e.g. no, don’t, never) make you sound more powerful and increase how much people want to engage with (+17.6%) and recommend you (+17.8%)
Thomas McKinlay
16
Space out your products; Praise your competitors; Reply to all reviews; Use quantity-focused CTAs; Show a hand touching your product. The top 5 insights…
Thomas McKinlay
16
In experiments, people were up to 85% more likely to recommend and 32% more likely to buy a company’s products after a tour. Tours must be educational…
Thomas McKinlay
16
2
Choose influencers that post original content with average frequency. Brief them to not be overly positive in their posts, clearly mention your product…
Thomas McKinlay
10
Money rewards hurt the social motivation of recommending a product, unless they’re for a strong brand. Non money rewards (e.g. a small gift) give better…
Thomas McKinlay
9
Horizontal product displays on websites make people choose higher quality, more expensive products. Vertical displays encourage choice of cheaper…
Thomas McKinlay
13
Highly differentiated startups raise 117% more early-stage funding and are more likely to succeed in the long-term, although they take more time to take…
Thomas McKinlay
18
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