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Keep your product packaging simple
People were willing to pay 24.6% more for a product when its packaging design was simple (vs complex)
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Thomas McKinlay
When to use real vs unrealistic product images
Real (or realistic) images increase attention on your product’s key benefits and drawbacks (e.g. how healthy or effective it is). Unrealistic images…
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Thomas McKinlay
The impact of credible vs sketchy marketing
Highly credible marketing tactics (e.g. third-party certifications) are up to 63% more effective than less credible tactics (e.g. actors playing…
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Thomas McKinlay
Show products next to the problem they solve
Position your product next to an image of the problem it solves. People were up to 26% more likely to choose it.
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Thomas McKinlay
August 2023
Messages in present tense are more persuasive
Reviews written in the present tense (vs past tense) were perceived as up to 26% more helpful
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Thomas McKinlay
Show a product’s ‘likes’ to boost sales
People were 49% more likely to buy when browsing outside work hours. Revenue increased 7.5%.
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Thomas McKinlay
Don’t misspell your brand name
People were 34% more likely to buy from a startup if the brand name was grammatically correct (e.g. Lift) rather than creatively misspelled (e.g. Lyft).
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Thomas McKinlay
How to make limited-time offers effective
Limited time deals work better offline than online. To make them more effective online, keep them short and justify them (e.g. company anniversary).
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Thomas McKinlay
July 2023
Give refunds instantly
Instant refunds of product returns increased satisfaction and intentions to buy again by 12%, without increasing the number of returns.
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Thomas McKinlay
6 insights from the Ecommerce Playbook
A special sample of Ariyh’s new Ecommerce Optimization Playbook.
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Thomas McKinlay
Ariyh’s Ecommerce Playbook is here!
74 Ecommerce optimizations from the latest science. 1,200+ pages of research summarized into actionable techniques.
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Thomas McKinlay
Offer a free shipping subscription
Sell customers a paid subscription to access free shipping of your products (e.g. Amazon Prime). Profitability will dip in the first months after…
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Thomas McKinlay
© 2023 Thomas McKinlay
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