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Should your influencers be human - or virtual?
Virtual influencers make your brand stand out and make your products seem more innovative.
Thomas McKinlay
Jan 31
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Should your influencers be human - or virtual?
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Make your products shine
Shine a reflection of light on your product. In experiments, people rated products up to 23% more attractive and were 32% more likely to say they would…
Thomas McKinlay
Jan 24
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Make your products shine
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Show multiple copies of your product
Don’t display your product alone. Show it alongside copies of itself. People will perceive it as more effective, both when deciding to buy it and when…
Thomas McKinlay
Jan 17
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Show multiple copies of your product
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Don’t say “It’s usually better”
When presenting a product, don’t add comments such as “it usually looks nicer”, “it looks even better when…”. They backfire. For example, people were…
Thomas McKinlay
Jan 10
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Don’t say “It’s usually better”
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December 2022
My 3 favorite marketing tactics of 2022
These are my 3 favorite science based marketing insights from this year. Ariyh will be back on January 10th 2023!
Thomas McKinlay
Dec 20, 2022
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My 3 favorite marketing tactics of 2022
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How to design your brand to feel safe, or exciting
Use structured designs (e.g. straight lines) to be perceived as effective and reliable. Use unstructured designs (e.g. incomplete shapes) to be…
Thomas McKinlay
Dec 13, 2022
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How to design your brand to feel safe, or exciting
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Show off that you’re a small company
People believe products from small companies are higher quality. The exception is high-tech products, people prefer those from large companies.
Thomas McKinlay
Dec 6, 2022
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Show off that you’re a small company
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November 2022
Take advantage of rude complaints
Many other people on social media observe how you respond to a rude complaint. Answer with humor and they will become more likely to buy from you.
Thomas McKinlay
Nov 29, 2022
3
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Take advantage of rude complaints
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Where you should display your price
Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Thomas McKinlay
Nov 22, 2022
4
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Where you should display your price
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The teasing effect
Create curiosity, then answer it. People will feel happier. The positive effect trickles down to you and your message, making people more likely to buy…
Thomas McKinlay
Nov 15, 2022
10
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The teasing effect
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Boost content to reach your page followers
Your company page’s follower count is pointless if your content doesn’t reach them. Organic content doesn't, so you need to pay to boost it. In an…
Thomas McKinlay
Nov 8, 2022
7
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Boost content to reach your page followers
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Coffee increases spending by 50%
Scientists gave free espressos (vs decaf coffee) to people entering stores. Customers bought ~30% more items and spent ~50% more, mainly on hedonic…
Thomas McKinlay
Nov 1, 2022
11
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Coffee increases spending by 50%
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