Metaphors make people process ads more deeply - and made them 24% more likely to remember ads one week later. Use metaphors related to your brand.
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Boost conversions to your paid product 16.2% to 22.6% by strategically introducing an alternative paid option.
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Describe the restriction first (spend £100) and then the offer (get $20 off). The promotion will feel like a reward rather than a restriction, and sell…
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Asking people to “Gift” rather than “Donate” to charities increased the chances they did by up to 68.8% and increased the amount given by between 22.9…
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Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they…
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Negations (e.g. no, don’t, never) make you sound more powerful and increase how much people want to engage with (+17.6%) and recommend you (+17.8%)
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Space out your products; Praise your competitors; Reply to all reviews; Use quantity-focused CTAs; Show a hand touching your product. The top 5 insights…
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In experiments, people were up to 85% more likely to recommend and 32% more likely to buy a company’s products after a tour. Tours must be educational…
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Choose influencers that post original content with average frequency. Brief them to not be overly positive in their posts, clearly mention your product…
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Money rewards hurt the social motivation of recommending a product, unless they’re for a strong brand. Non money rewards (e.g. a small gift) give better…
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Horizontal product displays on websites make people choose higher quality, more expensive products. Vertical displays encourage choice of cheaper…
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Highly differentiated startups raise 117% more early-stage funding and are more likely to succeed in the long-term, although they take more time to take…
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