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Don’t tell people how much to tip
Suggested gratuity amounts backfire. They don’t increase tips, and in experiments made people feel 8% worse about the company.
May 30
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Thomas McKinlay
1
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Don’t tell people how much to tip
tips.ariyh.com
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Price placebos are weaker than we thought
High prices increase expectations, but not how we actually perceive the product’s quality once we try it.
May 23
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Thomas McKinlay
5
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Price placebos are weaker than we thought
tips.ariyh.com
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How one-click buy buttons boost sales
One-click buying increased spending by 28% and items sold by 36%. Product returns stayed stable.
May 16
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Thomas McKinlay
3
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How one-click buy buttons boost sales
tips.ariyh.com
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Boost conversions with more white space
Ad clicks were 3x higher when items were placed close together in the center, with plenty of white space around the edges
May 9
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Thomas McKinlay
4
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Boost conversions with more white space
tips.ariyh.com
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Slow motion = luxury
Slow motion videos make your product or brand feel more luxurious. In experiments it boosted clicks +18%, acceptable price +11%, and sales +22%.
May 2
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Thomas McKinlay
3
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Slow motion = luxury
tips.ariyh.com
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April 2023
The shopping cart that boosts sales 33%
People spent 33% more when using wheelbarrow-style ring handle shopping carts (vs traditional horizontal handle carts).
Apr 25
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Thomas McKinlay
1
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The shopping cart that boosts sales 33%
tips.ariyh.com
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The optimal follower size for engagement
Medium size influencers (100K-500K followers) are the most effective in creating engagement, vs larger or smaller influencers.
Apr 18
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Thomas McKinlay
5
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The optimal follower size for engagement
tips.ariyh.com
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Sustainable products have higher revenue
Products with sustainability claims (e.g. carbon-neutral production, recyclable packaging, organic) have up to 6.4% higher revenues than those without.
Apr 11
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Thomas McKinlay
1
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Sustainable products have higher revenue
tips.ariyh.com
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Products should face the center of your ads
People like ads up to 24% more when the product is positioned facing the center of the ad (vs outward)
Apr 4
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Thomas McKinlay
4
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Products should face the center of your ads
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March 2023
When ‘science-based’ backfires
Science-based messaging doesn’t work well for products bought for fun and pleasure - it can make people 30% less likely to choose your product
Mar 28
•
Thomas McKinlay
3
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When ‘science-based’ backfires
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When $.99 pricing works best
To increase the effectiveness of a .99 pricing strategy by up to 10% (e.g. using $1.99 vs. $2.00), mention the original price on the price tag
Mar 21
•
Thomas McKinlay
3
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When $.99 pricing works best
tips.ariyh.com
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Suggest product pairings to boost your sales
Recommend pairings of two different products to seem like an expert (e.g. a rug to match a sofa). In experiments, that increased ad clicks by 21%
Mar 14
•
Thomas McKinlay
3
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Suggest product pairings to boost your sales
tips.ariyh.com
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