Up to 24% more people prefer a smart product (e.g. fitness tracker) that uses adaptive AI algorithms (vs. a product that doesn’t), but not when the product is simple (e.g. electric toothbrush).
Thomas McKinlayMar 26, 2024
Science-based insights to improve a customer reactivation campaign for an online team-building activity
Thomas McKinlayMar 21, 2024
Overexcited language (e.g. “LOVE THIS!”) increases engagement for micro-influencers by 38% but reduces it for macro-influencers by 31%.
Thomas McKinlayMar 19, 2024
Good reviews outweigh an expert’s recommendation (e.g. a doctor) for easily judged services (e.g. restaurant). The opposite happens for hard-to-judge ones (e.g. accountant).
Thomas McKinlayMar 12, 2024
Science-based insights to optimize a sales presentation, and to enhance its readability to clients from Western regions, versus Asia.
Thomas McKinlayMar 07, 2024
People are up to 45% more likely to buy a multipack when the price is easily divisible by the number of items (e.g. 4 for $20).
Thomas McKinlayMar 05, 2024
Science-based insights to improve a customer reactivation email of an audiovisual equipment rental marketplace.
Thomas McKinlayFeb 29, 2024
Having a Q&A section on product pages increases star ratings by up to 0.5 stars.
Thomas McKinlayFeb 27, 2024
Incentives (e.g. gifts, discounts) make reviewing more fun and increase review positivity by up to 83.4% through the transfer of positive emotions.
Thomas McKinlayFeb 20, 2024
Science-based insights to improve conversions of a SaaS enterprise demo booking page.
Thomas McKinlayFeb 17, 2024
Hundreds of insights whenever you need them, science-based Q&As with me about your marketing problems, and much more.
Thomas McKinlayFeb 15, 2024
People were more trusting of and willing to pay up to 65% more for the same product when it was co-developed with a university.
Thomas McKinlayFeb 13, 2024