People rated a physicist’s talk as 19.3% better when they listened to it in high (vs low) audio quality. They also thought he was smarter and liked him…
Sales of a chicken noodle soup increased 21.1% when people were shown the costs of making it. The effect works for most products.
To be most persuasive, use 3 positive claims at once in your message (e.g. ad, presentation). They are sufficient to show a pattern, but not enough to…
Display some sold-out options to increase quality perceptions of your products and increase sales (31.1% more people said they would buy in one…
When people perform a ritual while consuming your product, they will enjoy and pay much more for it (e.g. 74% more for the same chocolate).
Post ‘virtue’ content (e.g. educational) on social media in the morning for higher engagement. Post ‘vice’ content (e.g. entertainment, memes, shopping…
Product attitudes and sales increase when you show a hand touching your product from the viewer’s point of view (e.g. photo of a hand holding a coffee…
A paid subscription that gives special benefits to members (e.g. Amazon Prime’s free shipping) increased spending at a retailer by more than 3x…
Dogs make people more attracted to products focused on gains (e.g. fun experiences, risky gambles, meeting new people). Cats increase sales of products…
When hotels started to consistently respond to reviews on TripAdvisor, they received 12% more reviews and their star ratings increased 0.12.
Startups that continuously A/B test online receive 10% more web page visits in the first months. The boost compounds to a higher performance of 30% to…
For prices with 4 figures or more, in any currency, repeat the last 3 digits and use a low number (e.g. $4,111, not $3,888). The price will feel more…