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People rated a physicist’s talk as 19.3% better when they listened to it in high (vs low) audio quality. They also thought he was smarter and liked him…
Thomas McKinlay
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Sales of a chicken noodle soup increased 21.1% when people were shown the costs of making it. The effect works for most products.
Thomas McKinlay
14
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they…
Thomas McKinlay
19
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To be most persuasive, use 3 positive claims at once in your message (e.g. ad, presentation). They are sufficient to show a pattern, but not enough to…
Thomas McKinlay
13
Display some sold-out options to increase quality perceptions of your products and increase sales (31.1% more people said they would buy in one…
Thomas McKinlay
5
Including the receiver’s name in an email subject line increases their attention. Open rates increased 6-23%, clicks by 7-32% and unsubscribes fell…
Thomas McKinlay
17
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Negations (e.g. no, don’t, never) make you sound more powerful and increase how much people want to engage with (+17.6%) and recommend you (+17.8%)
Thomas McKinlay
16
Highly differentiated startups raise 117% more early-stage funding and are more likely to succeed in the long-term, although they take more time to take…
Thomas McKinlay
18
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Describe the restriction first (spend £100) and then the offer (get $20 off). The promotion will feel like a reward rather than a restriction, and sell…
Thomas McKinlay
14
When people perform a ritual while consuming your product, they will enjoy and pay much more for it (e.g. 74% more for the same chocolate).
Thomas McKinlay
25
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Space out your products; Praise your competitors; Reply to all reviews; Use quantity-focused CTAs; Show a hand touching your product. The top 5 insights…
Thomas McKinlay
16
Asking people to “Gift” rather than “Donate” to charities increased the chances they did by up to 68.8% and increased the amount given by between 22.9…
Thomas McKinlay
15
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