Ariyh

Home
Archive
NewTopDiscussion
People rated a physicist’s talk as 19.3% better when they listened to it in high (vs low) audio quality. They also thought he was smarter and liked him…
Thomas McKinlay
3
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they…
Thomas McKinlay
4
Sales of a chicken noodle soup increased 21.1% when people were shown the costs of making it. The effect works for most products.
Thomas McKinlay
To be most persuasive, use 3 positive claims at once in your message (e.g. ad, presentation). They are sufficient to show a pattern, but not enough to…
Thomas McKinlay
Display some sold-out options to increase quality perceptions of your products and increase sales (31.1% more people said they would buy in one…
Thomas McKinlay
In a large-scale experiment, 7-day long free trials (vs 30 days) led to 5.6% higher conversions, 6.4% better retention, and 7.9% higher revenue.
Thomas McKinlay
2
Including the receiver’s name in an email subject line increases their attention. Open rates increased 6-23%, clicks by 7-32% and unsubscribes fell…
Thomas McKinlay
4
Negations (e.g. no, don’t, never) make you sound more powerful and increase how much people want to engage with (+17.6%) and recommend you (+17.8%)
Thomas McKinlay
When people perform a ritual while consuming your product, they will enjoy and pay much more for it (e.g. 74% more for the same chocolate).
Thomas McKinlay
14
Describe the restriction first (spend £100) and then the offer (get $20 off). The promotion will feel like a reward rather than a restriction, and sell…
Thomas McKinlay
Second person pronouns (e.g. you, your, you’ll) make readers feel more involved. People will be more likely to engage with you and feel more positive…
Thomas McKinlay
Metaphors make people process ads more deeply - and made them 24% more likely to remember ads one week later. Use metaphors related to your brand.
Thomas McKinlay
© 2023 Thomas McKinlay
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing