Overexcited language (e.g. “LOVE THIS!”) increases engagement for micro-influencers by 38% but reduces it for macro-influencers by 31%.
Thomas McKinlay1 hour ago
Good reviews outweigh an expert’s recommendation (e.g. a doctor) for easily judged services (e.g. restaurant). The opposite happens for hard-to-judge ones (e.g. accountant).
Thomas McKinlayMar 12, 2024
Science-based insights to optimize a sales presentation, and to enhance its readability to clients from Western regions, versus Asia.
Thomas McKinlayMar 07, 2024
People are up to 45% more likely to buy a multipack when the price is easily divisible by the number of items (e.g. 4 for $20).
Thomas McKinlayMar 05, 2024
Science-based insights to improve a customer reactivation email of an audiovisual equipment rental marketplace.
Thomas McKinlayFeb 29, 2024
Having a Q&A section on product pages increases star ratings by up to 0.5 stars.
Thomas McKinlayFeb 27, 2024
Incentives (e.g. gifts, discounts) make reviewing more fun and increase review positivity by up to 83.4% through the transfer of positive emotions.
Thomas McKinlayFeb 20, 2024
Science-based insights to improve conversions of a SaaS enterprise demo booking page.
Thomas McKinlayFeb 17, 2024
Hundreds of insights whenever you need them, science-based Q&As with me about your marketing problems, and much more.
Thomas McKinlayFeb 15, 2024
People were more trusting of and willing to pay up to 65% more for the same product when it was co-developed with a university.
Thomas McKinlayFeb 13, 2024
Complementary emojis make ads and information more attention grabbing, increasing reviews by up to 24%.
Thomas McKinlayFeb 06, 2024
People in interdependent cultures (e.g. South America, Asia) are willing to pay up to 28% more for products labeled as ‘Top Rated’ (vs ‘Best Seller’)
Thomas McKinlayJan 30, 2024