Print ads are better absorbed by our memory. One week after seeing them, we remember them better than we would digital ads.
Branded ingredients (e.g. food) or components (e.g. technology powering a product) can boost your demand and prices. In one experiment, sales increased…
Make the pricing of your product options and extras simpler than your competitors. People will perceive you as fairer and cheaper, even if you are more…
GIFs and emojis improve message engagement (e.g. more attention, less unsubscriptions) and outcome (e.g. time spent in app). Don’t use both at once or …
Limit yourself to one informative reply that shows empathy, then take it private (e.g. email, phone). Multiple public responses can hurt your brand and…
Executive summaries of the 5 best insights from Ariyh’s first 6 months.
If your product is hedonic (e.g. toys) focus on social media and your product page. If your product is utilitarian (e.g. office supplies) focus on sear…
Net Promoter Score (NPS) is often called “The One Number You Need to Grow”. This is false. But it can predict growth if you survey all your potential c…
Amazon keeps changing people’s expectations, and it’s not all about free fast shipping anymore. Shoppers are now most dissatisfied with the return and …
Customers abandon products in their online shopping carts all the time. Wait 1-3 days to remind them and boost sales. If you remind them too early your…
To increase signups of early users to a new platform (by ~20% in one experiment), tell them about your expected future growth (e.g. "we expect 10,000 p…
To be most persuasive, use 3 positive claims at once in your message (e.g. ad, presentation). They are sufficient to show a pattern, but not enough to …