Ariyh
Subscribe
Sign in
Home
Archive
New
Top
Discussion
Keep your product packaging simple
People were willing to pay 24.6% more for a product when its packaging design was simple (vs complex)
Sep 26
•
Thomas McKinlay
5
Share this post
Keep your product packaging simple
tips.ariyh.com
Copy link
Facebook
Email
Notes
Other
When to use real vs unrealistic product images
Real (or realistic) images increase attention on your product’s key benefits and drawbacks (e.g. how healthy or effective it is). Unrealistic images…
Sep 19
•
Thomas McKinlay
4
Share this post
When to use real vs unrealistic product images
tips.ariyh.com
Copy link
Facebook
Email
Notes
Other
The impact of credible vs sketchy marketing
Highly credible marketing tactics (e.g. third-party certifications) are up to 63% more effective than less credible tactics (e.g. actors playing…
Sep 12
•
Thomas McKinlay
4
Share this post
The impact of credible vs sketchy marketing
tips.ariyh.com
Copy link
Facebook
Email
Notes
Other
Show products next to the problem they solve
Position your product next to an image of the problem it solves. People were up to 26% more likely to choose it.
Sep 5
•
Thomas McKinlay
8
Share this post
Show products next to the problem they solve
tips.ariyh.com
Copy link
Facebook
Email
Notes
Other
August 2023
Messages in present tense are more persuasive
Reviews written in the present tense (vs past tense) were perceived as up to 26% more helpful
Aug 29
•
Thomas McKinlay
5
Share this post
Messages in present tense are more persuasive
tips.ariyh.com
Copy link
Facebook
Email
Notes
Other
Show a product’s ‘likes’ to boost sales
People were 49% more likely to buy when browsing outside work hours. Revenue increased 7.5%.
Aug 22
•
Thomas McKinlay
4
Share this post
Show a product’s ‘likes’ to boost sales
tips.ariyh.com
Copy link
Facebook
Email
Notes
Other
Don’t misspell your brand name
People were 34% more likely to buy from a startup if the brand name was grammatically correct (e.g. Lift) rather than creatively misspelled (e.g. Lyft).
Aug 15
•
Thomas McKinlay
5
Share this post
Don’t misspell your brand name
tips.ariyh.com
Copy link
Facebook
Email
Notes
Other
How to make limited-time offers effective
Limited time deals work better offline than online. To make them more effective online, keep them short and justify them (e.g. company anniversary).
Aug 1
•
Thomas McKinlay
6
Share this post
How to make limited-time offers effective
tips.ariyh.com
Copy link
Facebook
Email
Notes
Other
July 2023
Give refunds instantly
Instant refunds of product returns increased satisfaction and intentions to buy again by 12%, without increasing the number of returns.
Jul 25
•
Thomas McKinlay
7
Share this post
Give refunds instantly
tips.ariyh.com
Copy link
Facebook
Email
Notes
Other
6 insights from the Ecommerce Playbook
A special sample of Ariyh’s new Ecommerce Optimization Playbook.
Jul 20
•
Thomas McKinlay
12
Share this post
6 insights from the Ecommerce Playbook
tips.ariyh.com
Copy link
Facebook
Email
Notes
Other
Ariyh’s Ecommerce Playbook is here!
74 Ecommerce optimizations from the latest science. 1,200+ pages of research summarized into actionable techniques.
Jul 18
•
Thomas McKinlay
6
Share this post
Ariyh’s Ecommerce Playbook is here!
tips.ariyh.com
Copy link
Facebook
Email
Notes
Other
Offer a free shipping subscription
Sell customers a paid subscription to access free shipping of your products (e.g. Amazon Prime). Profitability will dip in the first months after…
Jul 11
•
Thomas McKinlay
6
Share this post
Offer a free shipping subscription
tips.ariyh.com
Copy link
Facebook
Email
Notes
Other
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts