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When to use video to promote your product
Advertise and showcase hedonic products (e.g. a nice suit, scented soap) using video - rather than still images - to increase how likely people are to choose them by more than 79%.
Topics: Ads | Messaging & Copy
For: B2C
Research date: November 2015
![](https://media.beehiiv.com/cdn-cgi/image/format=auto,onerror=redirect/uploads/publication/logo/d7c83b78-7f5a-4768-a6de-01ec0ce561e6/thumb_ARIYH_icon_RGB_transparent.png)
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