• Ariyh
  • Posts
  • When 25 ‘pieces’ of chocolate is better than 500 ‘grams’

When 25 ‘pieces’ of chocolate is better than 500 ‘grams’

Measure your product in 'units' (e.g. portions, slices, rooms) instead of traditional measures (e.g. grams, ounces, square meters). People will understand its value better

Topics: Messaging & Copy | Product | Ads
For: B2C
Research date: April 2018

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events