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- Discounts: use ‘was 25% higher’ instead of ‘now 20% lower’
Discounts: use ‘was 25% higher’ instead of ‘now 20% lower’
To make discounts appear larger and increase sales, use the discounted price ($2/$8 = 25%) instead of the original price ($2/$10 = 20%) to calculate the same $2 discount.
Topics: Promotions | Pricing
For: B2C
Research date: June 2018
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