• Ariyh
  • Posts
  • Make your loyalty rewards a gamble, not a certainty

Make your loyalty rewards a gamble, not a certainty

People completed almost 6 more surveys on average (33% more) when they were randomly paid either HK$20 or HK$40 at the end of each survey, instead of a fixed HK$40

Topics: Promotions | Customer Experience
For: B2C
Research date: July 2018

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events