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- Stories about others get retweeted more
Stories about others get retweeted more
Influencers’ tweets that tell stories about others receive 33% more retweets. Facts about oneself (-15%) and angry outbursts (-22%) are shared less
Topics: Social Media | Messaging & Copy
For: B2C
Research date: July 2019
![](https://media.beehiiv.com/cdn-cgi/image/format=auto,onerror=redirect/uploads/publication/logo/d7c83b78-7f5a-4768-a6de-01ec0ce561e6/thumb_ARIYH_icon_RGB_transparent.png)
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