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- 365 days or 1 year? Smaller units are more credible
365 days or 1 year? Smaller units are more credible
Use smaller units to make your statement more precise and credible (e.g. it will be completed in ‘104 weeks’ vs ‘2 years’).
Topics: Messaging & Copy | Ads | Website/App | Customer Experience
For: B2C, B2B
Research date: October 2011
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