- Ariyh
- Posts
- Why you should add a scent to your product
Why you should add a scent to your product
We remember products better and for longer if they are scented. After 2 weeks, people remembered 3.67 (out of 10) attributes of a scented pencil vs 0.87 of an unscented one
Topics: Product
For: B2C
Research date: December 2009
![](https://media.beehiiv.com/cdn-cgi/image/format=auto,onerror=redirect/uploads/publication/logo/d7c83b78-7f5a-4768-a6de-01ec0ce561e6/thumb_ARIYH_icon_RGB_transparent.png)
Subscribe to Ariyh Pro to read the rest.
Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In
A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events