- Ariyh
- Posts
- People avoid buying from firms with high gender pay gaps
People avoid buying from firms with high gender pay gaps
Both women (-41.8%) and men (-19.5%) are less willing to buy from companies that have a high gender pay gap. The effect holds for actual spending behavior.
Topics: Brand & Strategy
For: B2C, B2B
Research date: January 2021
Subscribe to Ariyh Pro to read the rest.
Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In
A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events