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- ‘Friend’ influencers drive more sales than ‘opinion-leaders’
‘Friend’ influencers drive more sales than ‘opinion-leaders’
Friend-like influencers that storytell and genuinely like your product drive the most sales. Opinion-leaders and informational posts are both less effective.
Topics: Social Media | Referrals
For: B2C
Research date: November 2020
![](https://media.beehiiv.com/cdn-cgi/image/format=auto,onerror=redirect/uploads/publication/logo/d7c83b78-7f5a-4768-a6de-01ec0ce561e6/thumb_ARIYH_icon_RGB_transparent.png)
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