- Ariyh
- Posts
- Frame your product as an experience to boost reviews
Frame your product as an experience to boost reviews
When you promote the experience around your product, rather than its material features, people feel closer to it and are more likely to review it (8% - 12% in experiments).
Topics: Messaging & Copy | Brand & Strategy | Ads | Website/App
For: B2C
Research date: February 2019
Subscribe to Ariyh Pro to read the rest.
Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In
A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events