• Ariyh
  • Posts
  • Flat rates sell better than pay-per-use

Flat rates sell better than pay-per-use

People prefer flat-rate plans over pay-per-use plans, even if that means they overpay. Both B2C and B2B customers have this bias.

Topics: Pricing | Brand & Strategy
For: B2C, B2B
Research date: April 2021

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events