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- ‘Default option’ nudges: be careful how you use them
‘Default option’ nudges: be careful how you use them
When customers need to make multiple choices during a purchase (e.g. a trip), guide them with a mix of low and high-priced default recommendations. Don’t push high-priced options too hard
Topics: Ecommerce | Customer Experience
For: B2C
Research date: October 2020
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