• Ariyh
  • Posts
  • Coupons: when to give ‘10% off’ vs ‘$10 off’

Coupons: when to give ‘10% off’ vs ‘$10 off’

Use % off (e.g. 5% or 10% off) when coupons can be used for everything you sell. Use $ off (e.g. $10 or $30 off) when they are specific brand/product coupons.

Topics: Promotions | Pricing
For: B2C
Research date: October 2020

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events