- Ariyh
- Posts
- How to reduce choice overload and increase satisfaction
How to reduce choice overload and increase satisfaction
If you offer many options to your customers, group them into smaller groups of decisions with similar attributes (e.g. color, size) and present them one at a time.
Topics: Ecommerce | Product | Website/App
For: B2C
Research date: April 2016
Subscribe to Ariyh Pro to read the rest.
Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In
A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events