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Don’t tell people how much to tip

Price placebos are weaker than we thought

How one-click buy buttons boost sales

Boost conversions with more white space

Slow motion = luxury

The shopping cart that boosts sales 33%

The optimal follower size for engagement

Sustainable products have higher revenue

Products should face the center of your ads

When ‘science-based’ backfires

When $.99 pricing works best

Suggest product pairings to boost your sales

The 3 science-based rules of writing

Coupons earned with a friend drive more sales

Make an ounce worth more than an ounce

Use ‘gifts’ to reduce product returns

The science of product selfies

Should your influencers be human - or virtual?

Make your products shine

Show multiple copies of your product

Don’t say “It’s usually better”

© 2023 Thomas McKinlay
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