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Why you should offer free returns

Ask “How many?” not “Want one”?

How email coupons drive sales

When to use slow vs fast ads

Use cold colors in B2B, warm colors in B2C

Clever humor boosts your brand

When 1¢ sells more than free

Paid memberships increase sales of your products

Cats and dogs increase sales

People watch high energy ads more

Reply to all reviews

Privacy guarantees can reduce sales

Ariyh’s Pricing Playbook 📘 (+ When to use 0.99 prices)

Unintentional offers are more attractive

Show a hand touching your product

Clickbait doesn’t work

4.3 stars sells more than 4.9 stars

$2,111 is better than $1,999 (+ Pricing Playbook 📘)

Perform 30%-100% better by A/B testing

The science of when to post on social media

When $20 is better than $19.99

Praise your competitors

Don’t ask too many questions

When big discounts backfire

Extraordinary warranties

© 2022 Thomas McKinlay
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