Sitemap - 2021 - Ariyh
Micro-influencers drive more sales
High referral rewards = worse customers
Frame your product as the ‘gift’ in a bundle
Far is prestigious, near is mainstream
Invent ‘Special Days’ to launch promotions
Sustainability signals quality
Short, easy names are more trustworthy
People remember print ads better
How to respond to complaints on social media
Anniversary special: Top 5 insights
Which online channels to prioritize
Don’t retarget shoppers too early
Promoting early platform growth
The rule of three in persuasion
How to boost revenue with free samples
Which review you should show first
Use consistent endings in discounts
A simple rule to use $10 vs 10% off
People love crowdfunded products
The Chief Marketing Officer matters
The feminine brand name advantage
Give gifts to boost word of mouth
Use pay-what-you-want promotions
Flat rates sell better than pay-per-use
When to use video to promote your product
Scarcity tactics can anger customers
How to be an unbiased marketer
Brands improve people’s performance
Uppercase brand names feel more premium
Show your costs to boost sales
What makes YouTube videos successful?
Use color saturation to change product size perceptions
How marketers helped Ugandan entrepreneurs grow 51.7%
High quality audio makes you sound smarter
Increase customer lifetime value 29.5% with “Buy 10 get 1 free”
A new, better way to decide your pricing
How to efficiently find a product that sells
Which ads work best in emerging vs developed markets
Use vertical video ads for mobile
How to stop new customers from pushing away existing ones
Emotionally volatile content is more engaging
Place future-related items on the right
The downside of company uniforms
How the first review decides the fate of your product
How feedback surveys can boost spending by 131%
Use ‘Pick-your-price’ to boost sales
Frame your product as an experience to boost reviews
Be careful with fancy words in your product description
Stories about others get retweeted more
Show your product’s ‘viewed’ or ‘purchased’ numbers
Say “I” not “We” when speaking to customers
People avoid buying from firms with high gender pay gaps
The effect of “Vote with your tip: Cats or Dogs?”
When people in ads should look at the viewer - or away
Why you should add a scent to your product
Profits are higher when your sales team sides with customers
365 days or 1 year? Smaller units are more credible
When to use AI vs humans to give product recommendations
Make your loyalty rewards a gamble, not a certainty
If customers feel distant from your brand, use abstract language