Sitemap - 2020 - Ariyh
‘Friend’ influencers drive more sales than ‘opinion-leaders’
Eco-friendly products boost customer satisfaction
Don’t showcase all your good features, it backfires
When to use emotional vs informational ads
When 25 ‘pieces’ of chocolate is better than 500 ‘grams’
Complementary products boost your main product
How to reduce choice overload and increase satisfaction
Launch a polished mobile app, not an MVP
Where to position rational vs emotional messages
People want to hear what your product sounds like
Smile less to appear confident and boost sales
Coupons: when to give ‘10% off’ vs ‘$10 off’
Use ‘was 25% higher’ instead of ‘now 20% lower’
‘Default option’ nudges: be careful how you use them
Use “Handwritten” fonts to increase sales
How emojis increase social media engagement
Use “pseudo-sets” to control how many actions people take
Amazon sales will grow your website sales too
Altruistic referrals are 86% more effective
Assertive word increase engagement
$21,400 is better than $20,000
Brands and politics. Not a bad idea after all?
People love products with rituals
Hold on to your crisis-hit customers, it pays off
Your ads should show people using your product
How to reduce churn with loyalty rewards
Make your experiences memorable, not just seamless
What makes people share Facebook video ads
How to design your digital paywall
Pre-fill referral messages to make them more effective
Offline experience stores supercharge online sales
Show your service employees on your website