GIFs and emojis improve message engagement (e.g. more attention, less unsubscriptions) and outcome (e.g. time spent in app). Don’t use both at once or the effect backfires.
Use GIFs or emojis, not both
Use GIFs or emojis, not both
Use GIFs or emojis, not both
GIFs and emojis improve message engagement (e.g. more attention, less unsubscriptions) and outcome (e.g. time spent in app). Don’t use both at once or the effect backfires.