Highly differentiated startups raise 117% more early-stage funding and are more likely to succeed in the long-term, although they take more time to take off.
This topic had been very well researched and it’s named “Category design”
I recommend checking out category pirates 🏴☠️ they dive deep on this topic and do amazing analysis and teach how to create and dominate your own category.
Why you should differentiate your startup
This is well written 👏🏻
This topic had been very well researched and it’s named “Category design”
I recommend checking out category pirates 🏴☠️ they dive deep on this topic and do amazing analysis and teach how to create and dominate your own category.