Rounded prices (e.g. $200) are better for hedonic products (e.g. decorative candle), non-rounded prices (e.g. $217) are better for utilitarian products (e.g. insect-repellent candle)
When $20 is better than $19.99
When $20 is better than $19.99
When $20 is better than $19.99
Rounded prices (e.g. $200) are better for hedonic products (e.g. decorative candle), non-rounded prices (e.g. $217) are better for utilitarian products (e.g. insect-repellent candle)