The optimal free trial length

Thomas McKinlay

Oct 11, 2022

In a large-scale experiment, 7-day long free trials (vs 30 days) led to 5.6% higher conversions, 6.4% better retention, and 7.9% higher revenue.

2 Comments

Gaspard Pastural

Writes Growth Systems

Oct 11, 2022Liked by Thomas McKinlay

Is there a comparison between free trials and freemiums?

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