Aug 23, 2022Liked by Thomas McKinlay

Hey Thomas,

first of all: amazing work you're doing, really love it and I think it is super valuable for practitioners and academics alike.

I especially like this post, since my dissertation (https://doi.org/10.3990/1.9789036547338) and a qualitative research paper already published out of it (https://doi.org/10.1016/j.indmarman.2018.04.015) dealt with a similar topic (Brand worlds) in the B2B area. The results of my quantitative study (chapter 6 of the dissertation) support it as well, but it's not peer reviewed yet.

Regards and thanks again for making research accessible


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