Friend-like influencers that storytell and genuinely like your product drive the most sales. Opinion-leaders and informational posts are both less effective.
‘Friend’ influencers drive more sales than ‘opinion-leaders’
‘Friend’ influencers drive more sales than…
‘Friend’ influencers drive more sales than ‘opinion-leaders’
Friend-like influencers that storytell and genuinely like your product drive the most sales. Opinion-leaders and informational posts are both less effective.